Archive for the ‘Letterpress’ Category

How to make a Hatch poster, pt. 2

Saturday, March 7th, 2009

Alright, Saturday. A good night last night of rocking out to Hillbilly Casino until last call.

Now to finish the job. Time to print! It shouldn’t take all day to print a two color poster, but, you know, it does.

7) The type is already locked up and ready to go. Put that ink on the rollers, and let ‘er go.
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8) Start printing. Deal with all the little problems (some blocks don’t print, some print too hard, add little bits of packing to letters and rules, raise the press bed, too much ink, etc., etc.) Eventually, you come out with a stack that looks like this. The first color.
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9) Clean the press, putting your face into smelly mineral spirits and dirty rags.
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10) Lock up the next layer in the press. Ink it up, and deal with all those problems again. This one was a pain in the ass. Get frustrated, and turn the CD player up louder. Run tons of proofs, which turn out to become beautiful make-readies. When you get it right, just roll along.
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11) Relax and admire your fabulous poster. Printed 100 times. Clean the press. Call the client. They come by the shop to pick up the posters, and they tell you how amazing you are, and you feel accomplished for the long week of printing like mad. Hatch broke a record this week, actually. Sixteen jobs finished in one work week. Yes!
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How to make a Hatch poster, pt. 1

Friday, March 6th, 2009

I have been very busy at work this week. I got my first real design jobs–first, for Brooks & Dunn, country superstars, live at Harding Academy, and second, for the local band The Waymores. Check out the finished B&D poster HERE.

The point of this post is to show, roughly, the process of designing and printing a job at Hatch. The simple explanation:

1) Look over the job sheets, call the client, drink coffee, and start sketching.
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2) Look for type, searching the hundreds of type cases for just the right letterforms, and put ‘er all together on a board, thinking about color separations if more than one color.
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3) Pull a proof on tracing paper
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4) Call the client again to tell them a proof is ready. They will come by the shop or you will fax them a copy. And now it is lunch time, so you go get some falafel on 4th Ave. Sit around and eat. Then make catlove to Huey because he gives you doughey eyes (OK, maybe that’s just me).
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5) Lock that type into the press bed, lightest color layer first. In this case, it is all images, no text.
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6) Think about color. Drink more coffee. Start mixing, and try not to make a mess (which is not easy for me).
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Stay tuned for the next episode in which I will show you the results of printing this poster! I will be printing this today, actually, and it is going to be awesome. Catch ya on the flip side.

Letterpressin videos

Friday, February 27th, 2009

Folks, it’s Friday again. Here I am, same place, same time. Tired from the week. Flat tire on my bike, and stormy weather outside. There is a very large Italian birthday dinner happening to my right. Nashville drivers are terrible, and I am tired of going up and down West End Pike. Gotta do it though. Gotta earn my keep. Oh wait…

For a time-based glimpse into what I have been doing 9-5 everyday, please see the following videos. They are brief. And fun!

A very short tour of the workshop:

A demonstration of the back press, a Vandercook Universal III:

“Are you from Tennessee? ‘Cuz you’re the only ten I see”

Too bad it’s Friday

Friday, February 20th, 2009

Friday. Well, actually I am glad it’s Friday, but too bad that I won’t be into Hatch until Monday. What the hell am I supposed to do all weekend long? OK, there is plenty to do–tomorrow I am going down to the Country Music Hall of Fame (which owns Hatch Show Print) with a friend. I suppose later we will have cheap beers and dance. That’s the name of the game ’round ‘ere.

My last blog post was a little strange, I apologize. I threw out all sorts of jargon that don’t make no sense to all y’all. It’s just that tha’s what I’m livin’ ya know. Let me recap:

Hatch Show Print kicks ass. It is my dream job (that was easy to find…). I am in love with the big ol’ wood letters. The 130-year-old type and cabinets. The thick dust that is probably lining my lungs by now. The weird smell of ink and mineral spirits. The hunt for the correct case of type. The bad ass posters that cover the walls, that are being pumped out fresh everyday. The staff is great–cool people and fantastic designers. Brad Vetter is the guy training us, and he is a lot of fun. He drives me home sometimes. Jim Sherridan is the man who runs the place–what a gentleman. If there ever was a southern man I could aspire to be, it is him. He is all business, and he is all about the people. And he actually cares about this silly tradition we call letterpress printing. Man, did I say that these posters are bad ass? Honestly, I had no idea just how bad ass they were when all I saw were reproductions in books or on the internet. Ain’t nothing. You have to see the real thing–the glossy ink on the thick, smooth paper. The crisp photo plates and the beat-up wood letterforms. I didn’t know letterpress could look so good! The stuff I had done at school was great, but it never had the definition or sheen of Hatch. Well, of course.

This cafe with free wireless internet is closing. Kicking me out. More to come soon.

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I’m woyking heeya

Tuesday, February 17th, 2009

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Second day on the job. Putting up type. That’s what I do, for now. Getting decades old dust on my fingers and feeling fine. Long hours on my feet. Pulling open wrong drawers all over the place. Theys don’t write down what theys set, so you gotta hunt around. Most of the time it’s easy–6 pica gothic no. 2, or 20 pica no. 3. Then there is the Antique wood. And the stuff that ain’t got names nor numbers. Then all the lead type spread all over the shop–but most of the time it is Franklin Condensed or Farmers Condensed or John Hancock. Sometimes you see Tower or Stymie. I want to keep trying that old News Gothic drawer, but it ain’t ever the one. A whole lot furniture to put away–just measure and shelve. 72 pica, presswide. 12 points to a pica. 6 picas to an inch. Those leads are 4.5 picas wide–don’t put the 4 leads in the 5. Remember the dingbat drawers. Star bars go in the star drawer. Sunbursts with the sunbursts. Hell, there’s even a microphone/radio tower drawer. Yesterday, a man came in looking to buy a poster. He said he was a longtime customer. Yeah, that poster near the ceiling–the huge PECO Gas advertisement, printed in red from one woodblock–that was his. Printed in 1940, he was the guy who ordered it. Just another day.

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Hatch Show Print

Friday, February 6th, 2009

johnny cash

Nashville, Tennesse That is Johnny Cash, taken from a classic poster by Hatch.

So, this is where I will be working for two months, starting February 16, 2009. Basically, Hatch Show Print is a letterpress print shop that opened in 1879 in downtown Nashville. It continues to operate, making posters and doing design work for a huge host of music and country culture clients, using type and woodblocks carved over the past centuries and printing on ancient presses. It is a dirty job, but these folks are the best. Their style is all their own.

I will be doing the dirty work, of course, but I will also designing and printing. I will be handling those classic woodblock images, printing restrikes of classic posters. Like this one. I do not really know what to expect though. More details to come.

For now, check out their website at http://countrymusichalloffame.com/site/experience-hatch.aspx

Letterpressin’ at the UO

Wednesday, January 21st, 2009

type

This here is tiny lead type, placed one bit after another in a particular order so that it makes sense, in English. 10 pt. Modern No. 8. Each letter perfectly manufactured to have its printing surface 0.9186 inches high (type high). Each space between words must have its 3 em block, and each line must be filled to the edge to create an even, tight block of text. All the while, the text is composed upside down and inverse, but still going from left to right. Good luck figuring out the q from the p from the b from the d. The letters are not stored alphabetically either. But once it all comes together, it goes to the press where it gets locked up and inked up. Then we roll along and out comes the printed page with the fine smell of rubber-based ink fumes.

The image above is of the first lines of a poem I printed and bound into a small book for a recent commission. It takes a lot of patience to do this–everything must be read and re-read over to make sure there are no mistakes. This poem would not be very difficult to fix any typos, but if it had been a paragraph of justified lines, a missing or misspelled word might require the whole rest of the paragraph to be realigned (this has happened to me before).

So why do I love this archaic method of printing? Many reasons. I enjoy the slow process. I love the tactility of each stage of setting and printing. It is an old-fashioned and time-tested craft. And the results are unequaled by other forms of printing–the words on the page can be felt due to the impression left on the paper, and each letter and each print has a unique character so that it is always a beautiful surprise to see the final result. Plus, it feels good to take a break from the computer’s instant quasi-perfection and do something completely opposite.

See video below for details on typesetting:

Learning to Set Type (1959)